Launch Intention

-ON DISPLAY NOW-

Artist: Griffin Loop

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Location: Marina Green Triangle San Francisco, CA
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Partners: Building 180, San Francisco Recreation & Parks Department

Photo credits: Artwork photos by Masaki Omori; artist headshot by Daniel Johnson

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Big Art Loop is fiscally sponsored by Five Ton Crane. Please indicate that your gift is for Big Art Loop.


At Marina Green, where the sky is alive with motion; from birds to the aircraft of Fleet Week, Launch Intention invites us to reconnect with a more personal act of flight.

A paper airplane, a symbol of play, innocence, and possibility, becomes monumental here, echoing the planes above while grounding us in the origins of our own dreams.

In a place where thousands look up in awe, this work turns us inward, asking: What are you ready to launch?

It offers a space for reflection, expression, and shared intention, honoring both collective experience and personal truth.

Here, optimism and hope are practiced. Self. Community. Support. Vulnerability. Accountability.

Like the planes overhead, we are all in motion.
To free yourself.
To set intention.
And to launch; into action, connection, and the world.

artist griffin loop in black and white looking at the camera sitting down holding his knees

About the Artist

For over a decade, Griffin Loop has created large-scale, site-specific works across the United States in both private and public sectors. His practice focuses on realizing the experiential potential of a setting - using art and design to shape how people move through and connect with space, creating lasting impressions that define identity and foster stewardship.

Each work is developed in direct response to its environment - land, architecture, and human presence - integrating seamlessly while influencing how space is perceived, navigated, and inhabited. His approach centers on guiding experience intuitively, creating moments that invite reflection and participation.

Griffin’s foundation began building ski lifts alongside his father, developing a deep understanding of large-scale structural systems in extreme environments. In his twenties, he went on to design and build freestyle terrain parks and event environments for leading resorts, brands, and athletes.

In 2013, he joined Summit Series, where he designed environments to foster connection and inspiration. During this time, he created his first large-scale artwork: a 50-foot metal paper airplane titled Launch Intention. This work evolved into an ongoing nationwide sculpture project engaging communities, particularly youth, in clarifying and sharing intention, and has been featured at international art fairs and on CBS Sunday Morning.

Since 2016, Griffin has worked independently, collaborating with municipalities, institutions, developers, and private clients to create installations that activate space and deepen engagement. His work is driven by the pursuit of potential within environments, individuals, and shared experience.

City street view of colorful houses with red-tiled roofs, cars driving on the road, and cloudy sky overhead; a modern sculpture or monument in the foreground.
View of a city park with sculptures, trees, parked cars, and a bridge in the background, under a partly cloudy sky.
A man, a woman, and a child looking into the oven of a large solar cooker outdoors on a sunny day, with buildings and trees in the background.
People gathered outdoors near a large abstract sculpture, with trees and a parking lot in the background under a partly cloudy sky.
People gathered outdoors in a park on a partly cloudy day, some sitting and some standing, around a large metallic structure and a small raised sandbox, with trees and residential buildings in the background.
A person walking past a modern, angular metal sculpture on a grassy field. In the background, there are parked cars and a building named Fort Mason Center under a bright sky with some clouds.
A man wearing sunglasses and a black sweatshirt with orange text standing outdoors on a cloudy day, speaking into a microphone, with cars parked behind him and a large metallic structure in the foreground.
Three women in sunglasses smiling and raising their hands underneath an art installation resembling a tilted metallic roof, with residential buildings and trees in the background.